Faithadnet is a niche ad network.

We reach over 32 million faith and family users. That translates to 80% of all Christian users online.

While some other ad networks boast greater numbers than us in terms of users reached, many do so at the expense of more important features.

Being a niche ad network, we know who our audience is. The advantage for our advertisers is fit, market intelligence, and family friendly advertising.

Niche ad networks really offers the advantages of general ad networks without many of the problems associated with them.

Fit

Our advertisers (who are screened to ensure they are faith and family friendly) are surprisingly diverse.

Besides Christian advertisers, we have tourism destinations, the US military, and universities.

Our publishers, however, are not diverse. They form a true market segment.

We hand pick and manually screen all of our publishers (we have about 250).

Our publishers attract the faith and family audience. The majority of them belong to Protestant dominations in the US. We do, however, have a few premium Catholic publishers as well.

We are therefore a great fit for advertisers who need to reach the faith and family audience. Many of our clients are Christian nonprofits, Christian events, and Christian books.

To a lesser extent, we are also a good fit for those wanting to reach the conservative audience.

Advertisers can achieve even better results by targeting a specific audience within our network. For example, our ads relating to Pope John Paul II and Mother Theresa perform well on our Catholic websites.

We also have websites that target Catholic moms and Christian rock musicians. If needed, advertisers can reach these extremely specific segments of the faith and family audience.

We have set up channels to accommodate these specific targeting needs within our faith and family network. For example, one of our most popular is the “Christian Leaders” (pastors) channel.

Market Intelligence

Corporations, especially large ones, understand the importance of market intelligence. They devote an enormous amount of resource to gather them.

They conduct many focus groups and surveys. Before releasing a new product to the mass market, some organizations actually first release it in a test market to gather intelligence.

The faith and family audience is highly valuable and rather neglected by marketers. Articles in our Faith and Family Market Info section will support this notion.

The faith and family audience is also distinct, homogenous in many aspects, and now accessible through our platform.

As long as the advertiser is faith and family friendly, we can provide it with access to this true market segment.

With our real-time and transparent reporting, a business can obtain accurate information on how receptive our audience is towards its product.

Family Friendly Advertising

One of the biggest fears for an advertiser is having their content appear next to objectionable content.

This is especially true for organizations that need to be faith and family friendly.

At Faithadnet, we hand pick our websites. We know them individually and none of them contain content that is considered objectionable.

We have never received complaints from any advertisers suggesting that any of our content is objectionable.

Advantages of an Ad Network

A good ad network offers advantages over a single publisher.

An ad network will optimize your campaign to ensure that it’s displayed on the most fitting websites with the most fitting banners.

An ad network offers flexible targeting options. We do channel specific, demographic, and behavioral targeting.

An ad network provides additional services that a single publisher simply cannot offer.

We provide real-time and transparent reporting for the ad campaign. We can write the text ad, design the banner ad, and design the landing page if our advertisers require such services.

Advertisers can call and reach a live person to receive support for many aspects of the ad campaign.

Finally, it is simply impractical to spend serious advertising dollars on banner ads without the use of an ad network. It is impractical to call hundreds of websites, track hundreds of performances, and receive hundreds of invoices.

Good ad networks provide a practical and essential service to advertisers.

Final Words

Faithadnet aggregates a massive audience from a true market segment.

We offer our advertisers family friendly advertising, marketing intelligence, and access to a very loyal, strong, and underserved audience.

We believe we are providing a valuable service to our advertisers, our publishers, and the faith and family online community.

For questions and comments regarding this article, online advertising, the Faith & Family audience, or Faithadnet, do not hesitate to contact us at marketing@faithadnet.com.